Results driven executive with 30 years of industry experience leading short and long-term projects and marketing plans. Facilitator and builder of strategic teams that drive brand integrity. Marketing and communication leadership skills that support the success of customer engagement, business development and revenue growth. Leader of creativity and creative process from concept through delivery.
Highlights
- Grew Delta Waterfowl’s annual membership from 30,000 to 62,000 and increased the LTV (lifetime value) and average gift.
- Developed a 3-person marketing department into a dedicated team of 13 with the launch of Flint Direct™ for Flint Communication. This full-service communications department focused on direct marketing and dealer channel partner initiatives for clients with multiple store or dealer locations.
- Transitioned Delta Waterfowl’s outdated CRM system to an integrated platform that included Salesforce, Pardot, WordPress – allowing for real-time membership, donor stats, direct mail & email push/pull marketing and social engagement.
- Founded Max Advertising – in the competitive Minneapolis market with a profitable exit.
Alex Heiser Portfolio 